Vodafone enters competitive streaming war with Netflix deal

Опубликованно 16.04.2018 05:09

Vodafone enters competitive streaming war with Netflix deal

The telco Vodafone TV streaming box will be available starting from next month, joining an already crowded market. It will compete with the likes of Telstra TV, Optus Retrieve a streaming device and other smart TV platforms like Apple TV and Amazon Firestick.

The device will be powered by Google\'s Android meaning users will have access to all of their favorite games and applications via the Google Play Store.

The telco has struck a deal with Netflix, and customers, free 12 months standard subscription to the popular entertainment service on two of its more expensive 24-month NBN plans — Essential, Plus and Premium, starting at $79 per month.

If you already have a Netflix account, you will be given a code to receive 12 months of standard subscription for free.

The Vodafone TV device is 4K compatible, Google voice search, offers one-click access to Netflix and YouTube via the remote control, and comes with a free-to-air TV tuner and dual-band Wi-Fi.

It can be added to a Vodafone home broadband postpaid for $5 per month over 24 months or purchased outright for $120 in-store. The device also works on rival broadband connections, so you don\'t have to be a Vodafone broadband customer use.

Vodafone TV is powered by Android.

The device will cost $120, or $5 per month, 24 month plan.

Unlike a number of streaming platforms that compete to lock in exclusive content Vodafone Consumer Business Unit Director Ben McIntosh said that will not play into the strategy of the company.

“The current way of doing things in the race hundreds of millions of dollars and locking away stuff and forcing loyalty of our customers, we do not believe that it will continue in the long term in the future,” he said.

Optus has rocked the Aussie telco market in 2015 ripped the Australian broadcasting rights for the English Premier League, in an attempt to drive customers to mobile phone and broadband plans. Three years, $180 million, more investments to guarantee the rights sent shock waves through the industry and upset the fans, but it has not led to an increase in new customers, who can access the content via the telco streaming box.

“Without naming any competitors directly, a lot of the sports rights owners have got to be very careful about selling to the highest bidder only, however, that really develop the game when you\'re excluding millions of Australias of look at your content,” Mr McIntosh said.

When it comes to protection of exclusive content, “that is not in our plans for the future,” he added.

READ MORE: Your ultimate guide to streaming boxes at a number of price points

Two children who use their mobile devices to browse the internet or watch a movie or play online games. Modern generation.

The announcement of Vodafone TV is as the telco expands broadband footprint on the NBN.

After the launch of its broadband packages to Sydney, Canberra, Melbourne, Geelong, Newcastle and Wollongong at the end of last year, the company is set to start services to Brisbane, Gold Coast, Adelaide, Perth and Tasmania from next month.

Trying to take advantage of the many media stories of discontent NBN customers, Vodafone has gone to the market with a built-in modem, with 4G capability to alleviate the frustration of drop-out on the new NBN connections.

Vodafone General Manager of fixed network broadband Matthew Lobb said that the feedback from customers has been positive.

“What\'s been great is that it has been a very powerful tool for when there is a fault on a customer\'s NBN line, we made sure that the device moves automatically on our 4G network as a back-up,” he said.

“That allows us a proactive approach to get in touch with NBN and get in touch with the customer to work on the fault and, in the meantime, customers have maintained their connection.

“We wanted to make sure we read that” prior to that, Vodafone has continued its broadband.

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